Hi, I’m Lauren!
I am a marketing professional with a BA in Professional Communication. I help brands tell meaningful, engaging stories through digital marketing, social media, product presentation, content creation, and content writing.
My career began in an unexpected place: the fashion industry. I spent almost a decade working as a professional model in Victoria, Vancouver, and Milan, adapting quickly to highly dynamic sets, photoshoots and fashion events. During this time, I also founded and managed an online thrift and vintage brand for two years—an experience that sparked my interest in marketing and brand storytelling.
I later earned an Associate of Arts in English from Camosun College—graduating on the Dean’s Honour Roll and receiving two academic awards—followed by my Bachelor’s of Arts in Professional Communication from Royal Roads University. Since then, I’ve worked as a Social Media Coordinator, Content Writer, and most notably, a full-time Digital Marketing Manager. In recent months, I have been working part-time as Violette Boutique’s Digital Marketing Manager while I continue to grow my portfolio.
My core areas of expertise include social media management, photo shoot and campaign creative direction, meaningful storytelling, content creation, and e-commerce marketing and management. I am especially passionate about working with small businesses and brands in the fashion, design, beauty, and wellness industries, and I love helping thoughtful brands grow with purpose.
When I’m not creating content or coming up with creative marketing ideas, you can find me reading fiction novels, watching films, or working on a puzzle. I’m passionate about inclusive storytelling, and I believe that psychological safety, empathy, and respect are essential—both in the workplace and in life.
Loves by Lau 