For my 2021 Practicum assignment in the final semester of my BAPC at Royal Roads University, I was Nourish Beauty‘s Social Media Manager and Blog Writer for three months. I was keen to work with Nourish because their eco-friendly and sustainable values align with my own.
Nourish Beauty was a natural skincare brand based in Victoria, BC, from 2020 to 2024. The founder has since moved on to other projects.
During my time with Nourish Beauty, I oversaw audience engagement, content creation/curation and blog writing. Over the course of nine weeks, I wrote weekly blog posts to encourage learning and build trust within the community. For social media, I created weekly Instagram feed posts and stories to generate buzz and build their online presence. The co-founder provided me with professional brand images, and I created fully formed deliverables for the brand’s social media channels, featuring a mix of curated posts from other creators. During my time, we saw more engagement across platforms and an increase in brand recognition with stockists and wholesale opportunities.
Nourish Beauty’s founder, Gabrielle Assaf, is a prominent photographer and content creator on many social media platforms. During my time with her, I gained insight and experience which aided my development during the final semester of my degree.
Instagram Post Samples
“Dry Skin Tips” Instagram Post – June 21, 2021
- Goal: Educate, build trust, community building
- Contribution: Content curation, copywriting, social media
- Other deliverables: Blog post
“Tips for a Better Sleep” Instagram Post – June 18, 2021
- Goal: Educate, build trust, community building
- Contribution: Content curation, copywriting, social media
Instagram Story Sample
With this Instagram stories deck from Aug 12, 2021, followers engaged by voting “this” or “that”, or by selecting one of the more specified poll options, depending on the question. Our goal was to learn more about their followers’ preferences and engage in a fun way.
Blog Post Excerpts
Please enjoy these excerpts from a couple of the original blog posts I wrote during my time with Nourish Beauty. Because the founder has since moved on from her skincare business, the full blog posts are now archived.
Let’s Talk Healthy Bedtime Habits – August 26, 2021
“When it comes to bedtime, some of us struggle more than others to form a consistent routine—whether you have an hour to wind down or just 15 minutes, developing healthy habits before bed is essential. In fact, the things you do throughout the day can affect the quality of your sleep and how easily you fall into your slumber.”
Small Steps for a Sustainable Future – July 29, 2021
“As Plastic Free July comes to a close, many of us may be wondering how we can take the practices we’ve learned and incorporate them into the rest of the year. While it’s amazing to dedicate an entire month towards being plastic-free, there’s no reason we can’t continue these efforts year round.”
Loves by Lau 