Starting in 2022, I worked as Violette Boutique’s full-time Digital Marketing Manager for two years. I have since worked for them, seasonally, assisting them with social media and marketing initiatives. I am currently working with them part-time as their Digital Marketing Manager. Violette Boutique is a multi-brand jewelry retailer in Victoria, BC, stocking mostly Canadian jewelry brands and other little luxuries.
My role is multi-faceted, managing social media, email marketing, and website content. I also serve as the creative director for photo shoots with their photographer, Alyx Savage. Over the years, I have also optimized their website and facilitated necessary updates to ensure a user-friendly experience. I continue to create scroll-stopping cross-platform content and copy to keep up with trends while maintaining their brand voice.
Social Media Management
The photos below are direct screenshots from Violette Boutique’s Instagram page before and after I started working with them during my full-time role.
When I am working with them, I am the creative director for each photoshoot, and I often conceptualize multiple concepts and themes per shoot, depending on their stock, the season and various promotions. With the photos, I manage their Instagram feed to represent their brand authentically and vibrantly.
I am also creating more reels for their feed and curating images from the brands they carry to diversify their content. Our overall goal is to keep their social media feed interesting and stretch their original content.
Instagram Post/Reel Samples
“Surprise! Wolf Circus is back” Reel – March 6, 2026
- Goal: Show off new collection & create interest in a brand we’ve stocked in the past
- Contribution: Videography, creative direction, concept, video editing, styling, copywriting
“Unboxing Fresh New Arrivals” Reel – March 4, 2026
- Goal: Let customers know about frequent restocks & new arrivals
- Contribution: Videography, video editing, concept, copy
“Thoughtful Gifts for January Birthdays” Reel – January 3, 2026
- Goal: Maintain engagement, feature seasonal gift ideas
- Contribution: Videography, creative direction, video editing, styling, copywriting
“Which Bluboho ring are you choosing?” Reel – Nov 29, 2025
- Goal: Showcase new arrivals from Bluboho and create brand interest
- Contribution: Videography, styling, video editing, cover photo
“Your hotline bling” Carousel Post – April 5, 2024
- Goal: Promote new arrivals from Leah Alexandra Jewelry
- Contribution: Concept, photoshoot creative direction, styling, graphic design, social media, copywriting, modelling
- Other campaign deliverables: E-newsletter, Instagram stories
“Help you find your perfect little adornment” Reel – March 21, 2024
- Goal: Create awareness of the in-store shopping experience
- Contribution: Concept, video shoot creative direction, styling, social media, copywriting, video editing, modelling
“Emerald Elegance” Carousel Post – February 16, 2024
- Goal: Showcase our emerald jewelry offerings
- Contribution: Concept, photoshoot creative direction, styling, graphic design, social media, copywriting, modelling
- Other campaign deliverables: E-newsletter, Instagram stories
“The P.S. We Love You Sale” Reel – February 8, 2024
- Goal: Advertise promotion & showcase Sugar Blossom Jewelry
- Contribution: Concept, video shoot creative direction, styling, social media, graphic design elements, copywriting, video editing
- Other campaign deliverables: E-newsletter, Instagram stories
“Black Friday Sale” Reel – November 24, 2023
- Goal: Advertise promotion
- Contribution: Concept, videography, social media, copywriting, video editing
- Other campaign deliverables: E-newsletter, Instagram stories
“Unpacking the Bisous Bead Kit” Reel – August 12, 2023
- Goal: Showcase Bisous Bead brand & their fun jewelry-making kit
- Contribution: Concept, videography, video editing, copywriting
Instagram Stories Samples
“The Elisabeth Collection” Story Slides – April 15th, 2022
We introduced a new jewelry collection from Violette’s in-house line, Violette Studio, called “The Elisabeth Collection”. The collection was inspired by the famous French painter, Élisabeth Vigée Le Brun, and I created this set of story slides to introduce our new pieces. Product links were added on Instagram for easy shopping.
- Other campaign deliverables: Instagram feed post, newsletter
Email Marketing Samples
“Introducing Deux Lions Jewelry” E-Newsletter – Feb 20, 2026
- Goal: Introduce new jewelry brand, Deux Lions, to customers
- Contribution: Design & layout, graphics, copy
“Your hotline bling” E-Newsletter – April 5, 2024
- Goal: Promote new arrivals from Leah Alexandra Jewelry
- Contribution: Overall concept, design & layout, graphics, overall creative direction, styling, modelling
“Falling into Wonderland” E-Newsletter – March 1, 2024
- Goal: Showcase fine jewelry offerings from Vale Jewelry
- Contribution: Design & layout, graphics, newsletter concept
Blog Post Samples
Create the Ring of Your Dreams – May 24, 2022
“Why settle?
When it comes to choosing an engagement ring, we know there are a lot of factors to consider. For example, budget, style, ethically sourced metals and gemstones and lastly, turning dreams into reality. An engagement ring will hold so much meaning, and you or your significant other deserves something that’s just right.”
Gifts for Those Who Guide Us – May 2, 2022
“With Mother’s Day around the corner, we wanted to share a comprehensive gift guide to help you if you’re shopping for someone special.
This individual may be a mother, friend, sister, grandmother, aunt or cousin. No matter who they are, it feels wonderful to show love and appreciation to those who’ve been there through thick and thin.”
Product Copy Samples
Product Description – Limited Edition Croissant Necklace
“Un croissant s’il vous plaît! Get ready to indulge in the sweetest necklace ever…
The Croissant Necklace is all the golden fluffy goodness you could ask for, strung on a delicate chain.
The pendant is detailed and three-dimensional, with a flat base that rests easily on your chest.”
Product Description – Elisabeth Mini Climbers
“Dare to dream boldly in the Elisabeth Mini Climbers. This pair is suited for anyone whose delicate nature pairs well with a little sparkly adventure.
While you may not feel as revolutionary as Elisabeth Vigée Le Brun, the most famous female painter of the 18th Century, we know these mini climbers can change that.”
Testimonial
“Throughout her tenure, she demonstrated a remarkable ability to pay meticulous attention to detail, ensuring that every aspect of our digital marketing campaigns was executed flawlessly.
– Erin Sabiston, Co-Founder/CEO Violette Boutique
From crafting engaging social media posts to optimizing website content, Lauren’s work consistently reflected her commitment to excellence.”
Loves by Lau 